DDBC News
Established in 1964, DDBC NEWS is the official publication of the DBBC. Published monthly by Pacific Rim Publishing in Huntington Beach, CA. DDBC NEWS targets the retail Decision Makers in the perishable industry, including:
* Chain store executives * Buyers * Category managers * Merchandisers * District managers * Store-level personnel
By advertising in the DDBC NEWS, your ads will be viewed by the people who buy, order, and merchandise your products. The magazine will reach 85 percent of the total Dairy/Deli/Meat/Bakery buying power in the highly competitive Southem California/Las Vegas marketplace with a circulation of more than 4500 and an estimated readership of 12,000.
DDBC NEWS offers excellent support to your own sales force by providing greater product exposure at purchasing headquarters and at store level on current authorized products and in an effective vehicle to introduce new products and promotions.
An effective vehicle on the national level, the magazine is widely read by all segments of the food industry, including:
* Retailers * Manufacturers * Distributors * Warehousing *
Transportation * Trade Associations
IT'S A FACT!!
- Major chain retailers at all buying levels are devoting less time to sales presentations.
- At Store level, sales reps are unable to communicate with department managers due to irregular hours.
- A DDBC NEWS ad serves as a reminder to the decision makers who buy, order, and merchandise your products.
DDBC NEWS advertising reaches hundreds of high volume chain stores.
IT'S A FACT!- The fastest growing segment in the retail food industry is highlighted by the resurgence of the independent grocer.
- This trend is being fueled by rapidly changing demographics in the marketplace and grocery chain mergers that have created store closings. As a result, the closings have provided excellent locations for independents.
- DDBC NEWS advertising reaches the top volume 250 independents providing quick and inexpensive support for your own sales force.
- The independent grocer who buys, orders, and merchandises your products reads DDBC NEWS.
COST TO SUBSCRIBE - $30.00/annually
CONTACT THE DDBC OFFICE AT (562) 947-7016
