Dairy Deli Bakery Council (DDBC)
of Southern California
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Big Cheese / Hall of Fame / Lifetime Achievement Awards
The purpose of these awards is to recognize an individual or individuals that have contributed unselfishly of their time and talent to continue the forward movement of the Dairy-Deli-Bakery Council. This honor also reflects on the company with whom the recipient(s) represents.
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RECENT
BIG CHEESE AWARD WINNERS
Monica Stone started her career in 1976 as a "courtesy clerk" at the Alpha Beta Market in La Verne, CA, Shortly thereafter, she moved over to the sales side of the industry, working for food broker Kelly-Clarke for 13 years. In 1999, she applied for and landed the Regional Sales Manager position at Sorrento Lactalis, where she spent the next nine years.  After moving to Trans-Ocean Pacific for three years, she landed in her current position of Corporate Account Manager for Fuji Foods. Monica has served on the DDBC Board of Directors, received the "Big Cheese Award" in January 2003 and was our Supplier of the Year Award winner in 2009.  Please join us in congratulating Monica for this very well-deserved honor.
2017 Hall of Fame Inductee
Monica Stone, Fuji Foods

2017 Supplier of the Year
Neal Malsom, Bar-S Foods
Neal Malsom has spent his entire 30-year career in the food industry with Bar-S Foods, starting in 1988 as a sales representative in the Pacific Northwest covering Portland, Seattle and his hometown of Portland, Oregon. He moved to Southern California in 1999, replacing DDBC legend and Hall of Fame Awardee, the late Ken Tisdell. When Tisdell retired, Neal became the Customer Service Center Manager in Southern California and remained in that post until 2007 when he was promoted to Division Vice President of National Accounts and in 2010 he was promoted to his current position of Western Vice President of Sales. We thank Neal for his continued support and congratulate him on this very well-deserved award.  
2017 Suppliers of the Year
Larry & Laura Mastro, Mastro & Associates
Larry and Laura Mastro are the first husband and wife team honored for any of the DDBC's major awards, and for good reason. With over 100 years of food-industry experience, they form the backbone of a successful food brokerage firm, Mastro & Associates, which represents many successful manufacturer's brands calling on major supermarkets and independent retailers across Southern California. Laura started her food industry career with Lucky Supermarkets on her 16th birthday, working her way up to executive management on the broker side of the business. Larry managed a supermarket in Palm Springs before moving over to sales brokerage firms Brown-Massey, Bromar, Horn & Associates and Performance Group. Larry and Laura decided to form their own food brokerage company in 2003, forming Mastro & Associates. Larry is a former "Big Cheese" Award winner in May 2007. Congratulations to Larry and Laura Mastro on this award!

DDBC Bud Moorman Scholarship Foundation
The DDBC organization is dedicated to the principle that professionals in all areas of the perishable food industry are essential. 
Scholarships are an extension of the educational programs that the DDBC organization provides. Money for these scholarships is raised by the members of the council and is generated from generous donations and fund raisers including opportunity drawings at various events.
Scholarships in the amount up to $1,000 each will be awarded for Fall and Spring Semesters.

Sign up sheet and information

Thank you to Cardenas Markets for their generous donation of $10,000 to the Bud Moorman Scholarship Foundation at the February 2016 DDBC meeting. 
Cardenas Markets has issued a challenge for other companies to also assist.
We would like to continue to extend our gratitude to all donors and members for your contributions. 
2017 Retailer of the Year Inductee
Jim Amen, Super-A Foods
Jim Amen serves as President of Super-A Foods, which was founded by his father Lou Amen in 1971. Growing up in the grocery business, Jim knows the retail grocery industry inside and out and has a wealth of experience, working for a long-time successful independent grocer from the ground up. Jim was recognized by the DDBC in April 1976 with the "Big Cheese" Award, He has served on the DDBC Board of Directors and on the Board of Directors of the California Grocers Association. We salute Jim for this award and thank him for his continued dedication to the Dairy/Deli/Bakery Industry.
2017 Lifetime Achievement Award

No Lifetime Achievement Award will be given for 2017.​

March 2017
Dan Timmerman
Alliance Managed Sales
April 2017
Matt Hebert
Advantage Solutions
2017 Hall of Fame Inductee
Pete Hejny, Supervalu

Pete Hejny serves as Senior Director of Deli/Bakery for Supervalu's West Region. After working for Ralphs Grocery Company for 13 years, working his way up to Director of Deli and Bakery, Pete was offered and accepted the position of Director of Service Deli/Bakery with upscale-grocer Bristol Farms for another 13 years. After a four-year stint with Dawn Food Products on the supplier side, he joined then Unified Grocers as Executive Director of Service Deli/Bakery which was acquired by wholesaler Supervalu in June 2017. Pete is a "Big Cheese" award winner in July 1999 and a "Retailer of the Year" award winner in 2004.  We salute Pete for this award and thank him for his continued dedication to the DDBC and the Dairy/Deli/Bakery Industry.
June 2017
Kevin Jackson
Albertsons/Vons/Pavilions
July 2017
Paul Frisina
Farmer John
September 2017
Allison Haugen
DanoneWave
October 2017
Janet Tarasi
Smart & Final
November 2017
John Sellers
Vallarta Supermarkets
December 2017
Gary Lofgren
Del Real Foods
February 2018
Roger Arechiga
Bristol Farms
March 2018
Brad Sexton
Reser's Fine Foods